In recent years, many things have changed too much in the marketing world. The evolving technology, increasing bandwidths and growing mobile devices have changed our way of living and have also completely affected our purchasing habits. In the simplest sense, digital marketing can be described as the process of marketing a company, brand, or product in a digital environment. Digital marketing is also a marketing technique that uses internet, mobile and other interactive programs, not traditional marketing organizations like radio, television, newspaper.
We can say that digital marketing is more advantageous than traditional marketing. Traditional marketing is a one-sided communication. But one of the main arteries of marketing is the bi-directional communication. Because, in digital marketing, you have the opportunity to establish a dialogue with customers and brands bilaterally. Because, advertisers like internet and social media, offer you two way communication. This way, you can immediately make a comeback your customers to their desires and you can be a leader in your sector.
Another point that separates digital marketing from traditional marketing is its ability to provide experience for its users. Traditional marketing also focuses on impressions. If you want to be successful in the digital marketing process, you need to learn the necessary channels for digital marketing. Digital marketing is done through digital channels. For this reason, it will not be wrong to show the internet as the vital part of digital marketing channels.
Social media circles are within the digital marketing channels. Nowadays, as tablets and smartphones become more commonplace, such mobile marketing tools have taken their place among digital marketing channels. E-mail marketing can be shown as the most important digital marketing channel used for promoting product-side service. Mails dropping for this purpose in mail boxes can be given as the best example of email marketing. Search Engine Rankings is also among the digital marketing channels. Search Engine Rankings can be done in two ways, paid and free. Today, digital marketing is far beyond just a new marketing trend with its unique approach to consumer behavior.
According to the recent researches, 50% of the total population of Turkey is active internet users and current sales techniques vary. E-commerce and mobile marketing are currently being used by consumers. If they own a brand that increases their awareness in Social Media, they can sell their products using the internet and alternative options. Digital marketing develops on the basis of traditional marketing methods; it makes Up-to-date and interactive World harmonize.